OUR COMMITMENT TO
SUSTAINABILITY
At Only the Blind, we are dedicated to creating exceptional fashion while protecting our planet for future generations. Sustainability is at the heart of everything we do, from the materials we choose to the way we work with our partners.
ORGANIC & NATURAL FABRICS
SUSTAINABLE MATERIALS
We believe that great design begins with responsible choices. That’s why we prioritise high-quality, sustainable materials such as:
Organic Fabrics: Free from harmful chemicals, ensuring safer production and wear. Our latest collections feature jersey fabrics for Hoodies, T-Shirts, Shorts and Sweatpants from 100% Organic GOTS Certified Cottons meaning the pieces are in the purest and highest quality of cotton.
Recycled Fabrics: Giving new life to previously used materials, reducing waste.
Innovative Alternatives: Exploring modern materials like plant-based leathers and eco-friendly dyes.
By focusing on these choices, we aim to reduce the environmental impact of our collections while maintaining our uncompromising standards for quality and style. We try to ensure that our collections consist of mainly natural fibres and materials where possible.
This approach is neither cheap nor straightforward, often resulting in a longer development process as we are limited to specific fabrics and factories that align with our sustainability values. However, we are committed to continuously exploring and developing innovative materials while seeking out new manufacturing partners who share our vision for a more sustainable future.
NATURAL COTTON FIBRES
THE UNDYED COLLECTION
We strive to control our water and energy consumption as well as carbon footprint throughout production. We typically launch multiple undyed cotton pieces as part of each collection and have now launched a section on the website for these called The Unyed Collection.
These pieces are made from cotton in its natural colour and fibres, saving on the dyeing process and making the pieces a lot more ecological. This also makes each piece have a unique look to them due to being able to see small specks in the fabric, which is the fabrics natural cotton seeds.
CARBON NEUTRAL SHIPPING
All our shipments of orders are carbon neutral as we pay to offset the carbon of shipments on every order. We work with Shopify and a various partners to reduce our carbon footprint including Running Tide, Climeworks, Noya, Remora and many more that you can find our more about the exciting projectshere. We pay for the storage of carbon for a minimum of 1,000+ years, the longest duration currently available to us.
OUR SPECIALITY
EMBROIDERIES
Only the Blind specialises in its embroideries and it is a signature feature of our iconic pieces. We have developed an expertise in creating striking embroidery artworks and have conducted years of research into developing our skillset in this.
The embroidery threads we use on our iconic pieces are sourced from one of the most reputable high-end thread suppliers in the world, Made in Germany and carry OEKO-TEX® testing for the lack of any harmful substances in the materials.
We are transitioning towards growing our range of Organic Cotton products and OEKO-TEX® Cottons which are tested and confirmed to not have any harmful substances in them.
INVESTING IN OUR PIECES
LIMITED QUANTITIES
All our pieces are produced in limited quantities, ensuring exclusivity and offering timeless designs that are truly worth investing in and cherishing. With just two main seasons per year, we embrace the principles of slow fashion, intentionally reducing the waste associated with overproduction.
Unlike fast fashion, which drives over-consumption with cheaply made garments designed to last only a few wears—many of which are discarded within a year after being worn just once or twice—we are committed to creating lasting pieces that minimise environmental harm and promote a more sustainable approach to fashion.
CRAFTSMANSHIP
LUXURIOUS QUALITY
The quality of the materials, combined with the level of craftsmanship, allows us to create products that can be worn for many years over, making them timeless by both design and quality. This reduces waste of products being discarded due to them quickly developing faults.
CARBON NEUTRAL SHIPMENTS
CARBON FOOTPRINT
We are committed to reducing our carbon footprint by:
- Consolidating shipments to minimise transport emissions.
- Partnering with delivery services that offset carbon emissions.
- Supporting initiatives to promote renewable energy and reforestation projects.
Shipping products contributes to a large amount of CO2 emissions, therefore we try to minimise the amount of returns to us if they can be avoided. We do this through multiple methods including providing size charts on the website so customers know what size would suit them best, providing items of a high quality that customers won't be disappointed in and by not providing free returns which typically encourage over-ordering by customers for items they pre-empt to return meaning a reduction in unnecessary CO2 emissions of shipping products back to us and energy usage re-processing items when we receive them back.
REUSEABLE
RESPONSIBLE PACKAGING
We are rethinking packaging to reduce its impact on the environment. Our shipping boxes and tissue papers are recyclable and made with sustainably sourced materials, and we continue to explore innovative solutions to eliminate single-use plastics.
We have transitioned from using single-use plastic packaging in our shipments by shipping all products in either cardboard boxes or paper envelopes.
Purchases are beautifully delivered wrapped in tissue paper with a reusable quality cotton tote bag, not only making a great experience receiving your product, but also removing plastic waste by not using plastic garment bags.
This is not applicable to older items on sale as we phase these styles out. Our boxes are all made from recycled cardboard and fully biodegradable.
CERTIFICATIONS
MOVING INTO THE FUTURE
FUTURE GOALS
We are proud of the steps we’ve taken, but we’re always striving to do better. By choosing Only the Blind, you are supporting a brand that prioritises sustainability and ethical practices. Together, we can make a difference.
Our future goals include:
Introducing 100% sustainable fabrics in our collections by 2030.
Becoming carbon neutral by 2028.
Partnering with more charities and organisations to amplify positive environmental impact.